• work-thumb-03


  • work-thumb-02


  • work-thumb-01


Kia Ora. We’re the new Y&R New Zealand. A fresh new team of New Zealand’s best creative and strategic thinkers, brought together to re-establish the local offering of one of the world’s greatest advertising brands.



Our Story

Y&R has been in New Zealand since 1987 and today we’re 65 people across Auckland and Wellington. We’re a full service communications agency. We offer research, strategy, creative and production across all channels. We have a passion and capability for both the big strategic brand projects and the high volume, fast turnaround work.

We have a specialist retail offering, Ideaworks, which is part of Australasia’s only retail network and offers true retail thought leadership and unrivalled retail production capability.We have an in-house media offering, MEC, which is amongst New Zealand’s best performing media agencies in independent audits.

We’re part of a global network of 186 Y&R agencies. Y&R’s positioning is ‘The Global Boutique’ – we have the resource and the creative ambition of a global network, along with the care and local passion of a boutique agency. We embody this idea here in New Zealand more than anywhere in the world.


Our Point of View:

We’re united by the belief that there are certain problems, that when solved, unlock disproportionately large commercial success. We exist to drive our clients’ business forward by identifying those pivotal problems and using creativity to solve them.



Y&R Group

Besides our Y&R creative agency, we have Media, Retail, Design and Digital specialisation within the group:

Y&R Media

Y&R Media offers communications channel solutions as a part of a fully integrated agency function, as well as maintaining a growing direct media-only client base. The agency subscribes to the complete range of media planning and buying tools in the NZ market, but of course the buying process is the last thing we do.


Y&R Media's difference lies in a genuine passion for the business. A hunger to go beyond the obvious solution and to question, interrogate and immerse ourselves, not just in the media issues, but across the client’s business. Media cannot operate in isolation. Enthusiasm and commitment to understanding our clients’ products and getting the thinking right up-front is what defines us.


Y&R Media represents global media network MEC in the New Zealand market.


IdeaWorks is a retail marketing specialist, offering an integrated set of services specifically designed to meet the needs of retail-focused marketers.


IdeaWorks combines cost-efficient retail production with global thought leadership in retail and shopper marketing.


We operate out of our purpose-built production facility in Auckland's CityWorks Depot, where our photography studio, edit and motion graphics suite, audio booth and full mac and digital studio enable us to produce retail TV, Radio, Print, Catalogue and Digital work end-to-end without engaging external suppliers.


Our connection to the Ideaworks network – Australasia's only retail agency network – keeps our clients abreast of global insight, trends, case studies and thought leadership in retail and shopper marketing from right across the world.


We operate on the belief that a retail brand must identify a clear competitive advantage, make that advantage relevant to the customer, and deliver it across every retail touchpoint. Our mantra is 'Intelligent Retail Ideas' - leading edge retail thinking that makes a commercial difference – retail ideas that work.

Y&R Design

We are a multi-discliplinary design agency within Y&R, delivering strategic and engaging design thinking for our collective clients.


It's never been more apparent that good design is a critical component for success in any business. Not a superficial layer of ornamentation, but a process of crafting real connections with customers.


We strive to create magnetic communications, that work across all touchpoints, to move brands to the next level, Yelling & Running all the way.

Y&R Digital

Digital is in the blood of everything we do at Y&R, and our digital team brings together a full service skill set of digital production and development and digital media planning and buying.


Our work ranges from online campaigns to eDMs, website development, social media integration and mobile apps.


We are connected to the global VML network of digital agencies, and when appropriate can tap into world-leading digital resource and thought leadership.



Y&R, MEC, IdeaWorks
Shed 4, City Works Depot,
90 Wellesley Street West 1010
Private Bag 93-234, Parnell 1150
Reception: 64 9 308 5444

Managing Director – Steve Kane

GM Y&R Media – Nicky Greville


81 Abel Smith St, Te Aro
PO Box 3214, Wellington 6140
Reception: 64 4 801 1080

GM Y&R Wellington – Grant Maxwell