To launch new Shapes Roadies in New Zealand, we created a series of TV commercials featuring three manchildren on a roadtrip, behaving like three manchildren on a roadtrip.  Feed the Manchild!

Resene wanted a fun way to engage with people over the Christmas period. The Resene Christmas Paintball game allows people to get rid of some of the Christmas stress, while previewing Resene colours in and interesting and interactive way.

Play the game

Y&R Wins LG Creative & Media

1 December 2011

Y&R announced today that it has won a large proportion of LG Electronics business including strategy, creative, media, digital, social, and sponsorship.

“This is a fantastic win for the team.  LG have amazing products, an aggressive growth focus and lots of neat stuff in the pipeline”, said Jon Ramage, Y&R CEO.

“LG are serious about winning in every category – mobile, home appliances, and home entertainment, and we’re serious about helping them”, added Jon.

LG will use MEC, Y&R’s independent media arm for all channel strategy, planning and buying.

“We chose Y&R and MEC because we wanted a great integrated partner with complete skills and talent across the board”, said Richard Bryant, National Marketing Manager, LG Electronics.

“We have a renewed focus on our brand with the new Life’s Good campaign being just the start.  Y&R will help us ensure New Zealander’s know the innovative products we offer and how they can enhance their kiwi lifestyle”, he added.

The new Y&R and LG partnership is effective immediately.

Y&R Wins HRV Account

30 November 2011

Y&R announced today that after a competitive tender process it has won the total HRV business including strategy, creative, media, digital, and direct.

“We’re stoked to be working with the team at HRV. They have a fantastic product with substantial growth opportunity” said Jon Ramage, Y&R CEO.

“This is a great win for our team and shows the value of our new talent across the board in creative, planning and digital,” Ramage added.

HRV will use MEC, Y&R’s independent media arm for all channel strategy, planning and buying.

“We chose Y&R because we wanted a partner that had the necessary range of skills and expertise to help drive the business to the next level. We have a number of very exciting initiatives planned in the coming months and Y&R will play a crucial role in bringing them to market,” said Justin Boyes, GM Marketing, HRV.

“We are New Zealand’s leading healthy home solutions company with over 110,000 homes having an HRV system installed. While home ventilation is only a young industry, it is quickly becoming recognised as an essential addition to the New Zealand home. An HRV system is an absolute must for any family that experiences condensation, asthma and allergies or the usual host of air quality issues associated with New Zealand’s temperate and variable climate,” Boyes added.

About HRV

HRV was founded in 2004 by two local entrepreneurs who remain shareholders today. HRV is the market leader in ventilation services with over 110,000 customers, a milestone achieved at December 2010. HRV is a proud company employing and contracting over 400 people, that is active in its communities in NZ including the HRV Cup national 20/20 cricket competition and co-national sponsorship of Asthma Day in NZ.

Ocean Design and Y&R appointed by ACC

November 2011

A partnership between Y&R and Ocean Design has been appointed by ACC.

The pair tendered jointly for brand, advertising and direct elements in the recent ACC Marketing Communications RFP process, having successfully implemented a number of campaigns together in recent years, from both public and private sectors.

The appointment gives Y&R and Ocean lead status on the ACC brand strategy. They are one of four suppliers that have been appointed onto a panel to meet ACC’s communications and marketing needs.

Donna Baker, Head of Communications for ACC said of the partnership “It was their combined experience in both government and insurance categories that appealed to us, as well as their understanding of our brand research”.

Blair Mainwaring, Managing Director of Ocean, and Grant Maxwell, Y&R’s General Manager are looking forward to the opportunity. “We’ve been working together on projects for a few years now with good success so we’re keen to apply the partnership to ACC” said Mainwaring. Maxwell added “We’re nicely complementary in offer, but have very similar cultures, so it’s a pretty compelling team, really”.

The contract commenced this month for a minimum three years.

Barry the Mouse is back! To launch new Lunch Slices from Vita-Weat, we re-introduced the Vita-Weat mouse that consumers know and love. The key message to get across was that Lunch Slices are BIG, substantial, and worth making room for, so we used Barry and his love of our crackers to tell the story in a charming, entertaining way.

Schick wanted to grow engagement as a partner of Movember. The solution, a new Manscaping game was launched on their Facebook page that generated over 160 creations in the first day.

Life is good here in NZ and to help celebrate that, we launched the LG ‘Life’s Good’ Project on Facebook, an app based competition which encourages fans to upload their ‘Life’s Good’ moments by using text, pic or video. The best moments will win some amazing LG prizes. Go to LG NZ on Facebook to upload yours. Life’s Good with LG!

Y&R appointed to Cigna Insurance in New Zealand

September 2011

Y&R has been awarded the full creative, direct and media relationshipInsurance in New Zealand.“Cigna has some big plans for growth in the New Zealand market, so the time wasright to consolidate our agency relationships across the board”Cigna’s National Marketing Manager.In April, after a competitive pitch, Y&R was appointedproject with Cigna. The subsequenttender.“Y&R have demonstrated a thoroughand we are looking forward to seeing thatcommunications” Tohill said.Grant Maxwell, General Manager at Y&R said “Naturally we’re delighted to havewider relationship with Cigna. They have some pretty big aspirations for theirbrand in this market and abroad, so we can’t wait to take tY&R’s sister agency MEC will be handling channel strategy and implementationThe relationship starts from late October.

Y&R appointed as creative agency for GE Capital New Zealand

28 September 2011.

After a rigorous strategic and creative review, GE Capital has appointed Y&R as creative agency for New Zealand. The appointment covers all creative, direct, social and digital work on all of GE Capital’s brands across both consumer and commercial businesses, which includes GE Money, Gem Visa, Custom Fleet, Equipment Finance, Pacific Premium Funding and Distribution Finance.
“We’re thrilled to be working with GE Capital, they have serious growth ambitions and our team is fired up to help them,” said Jon Ramage, Y&R CEO.
“Our significant financial services experience and passion for all things integrated will be well applied to GE Capital,” he added.

GE Capital NZ Chief Marketing Officer, Monique Cairns, said she was looking to consolidate and localise the company’s creative partners.

“After a rigorous selection process we are delighted to partner with Y&R. Y&R has proven industry expertise, and demonstrated an understanding and empathy with our audience, and creative excellence. We are looking forward to working with them to drive brand success,” said Monique.

Caltex has given you something to fill up those long journeys with a new take on a classic game.

Pop bubble icons each time you spy the object in the real world, or play the ‘Crazy Pop’ mode to see how fast and accurately you can pop the bubbles. Eye Spy Pop features beautiful illustrations, fun sound effects and is great for kids of all ages.

Works on both iPhone and iPad.

Download it from iTunes.

In the next phase of our highly successful ‘Arm Yourself’ campaign we’re giving media professionals the opportunity to put themselves into a graphic-novel inspired movie trailer to see how Fairfax Media can make them look amazing.

Try it for yourself: www.fairfaxlookamazing.co.nz

Outrageous prices for replica All Blacks jerseys have seen Adidas publically scolded in the media. Cheekily, we created a cheaper version of the All Black jersey for Tuatara in the New Zealand Herald. Simply cut and fold.