About Y&R

CAANZ Media Awards

CAANZ Media Awards

2006 CAANZ Media Awards

Mediaedge:cia was a major winner at the 2006 CAANZ Media Awards
We won awards in four categories:
- Best Use of Out of Home (Nokia)
- Best Use of Magazines (L&P)
- Best Use of Mixed Media (L&P)
- Best Smart Media Idea (L&P)
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About Y&R

DM AWARDS

Candida Telecom DM award

DM AWARDS

Y&R hogs the stage at DM creativity awards
The Y&R direct marketing creative crew wore a path in the carpet recently as they made five trips to the stage at the Candida Art of the Envelope Awards.

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Creative Archive

WEIRD WORLD OF SPORT

SPARC

WEIRD WORLD OF SPORT

SPARC knew that for no matter what they tried, some people were never going to be into organised sport. So this campaign invited them to invent a sport of their own, automatically become world champion, then send in a clip of themselves playing it for a chance to win a world trip. From flaming swingball (as in, actually on fire) to flax jumping, the results were spectacular.

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Creative Archive

Telecom

Telecom

Telecom

Telecom call centre goes after the big fish

Traditionally, call centres track sales targets with barometer-shaped posters which someone from marketing comes down and colours in with a pen when they remember to. We didn’t want to take the traditional route for Telecom, so we built them a bunch of fish tanks. Empty fish tanks. All the call centre teams have to do to fill them with increasingly spectacular tropical fish is hit those sales targets! As each sales goal gets close, everyone gets an email describing the next species of fish and telling them what they need to do to get it.

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Creative Archive

Postie +

Postie Plus

Postie +

Brand Campaign

Postie+ is one of New Zealand’s best-loved retailers and is especially popular with older, middle-New Zealand customers. That doesn’t mean their lingerie ads can’t be hotter than a vinyl car seat in summer though.

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Creative Archive

Orb

The Orb Guy

Orb

The Orb Guy

Mobile and business comms retailer Orb Communications is big on small business. This campaign of animated TV ads shows what they mean by that, and makes the Orb brand look a whole lot bigger in the process.

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Creative Archive

Watersafe

Watersafe

Watersafe

press ads

Don’t leave common sense behind when you’re around water. This simple message was dramatically brought to life in an arresting series of press ads starring two of the cutest little brains you’ll ever see.

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