Creative Archive
Telecom
Telecom
Telecom call centre goes after the big fish
Traditionally, call centres track sales targets with barometer-shaped posters which someone from marketing comes down and colours in with a pen when they remember to. We didn’t want to take the traditional route for Telecom, so we built them a bunch of fish tanks. Empty fish tanks. All the call centre teams have to do to fill them with increasingly spectacular tropical fish is hit those sales targets! As each sales goal gets close, everyone gets an email describing the next species of fish and telling them what they need to do to get it.
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