Power to The People

giving meaning to the Auckland Energy Consumer Trust

The AECT exists to make sure its beneficiaries – Aucklanders with power accounts, basically – get the benefit of its 75.1% share in Vector Ltd. To remind people know what the AECT means to them we developed a new positioning for the 2007 campaign based around the idea “the power’s in your hands”.

Bold, clear press ads, bus backs and leaflets got the message out there, along with a radio campaign and even people on the street handing out Jaffas – and reminding people why it’s good to be one, thanks to this year’s $320 AECT dividend payment.