Creative Archive

Microsoft

microsoft business productivity

Microsoft

Microsoft Business Productivity

Looking to make your business more productive? Well you COULD take a leaf from the Royal Navy, circa 1850, and whip them until morale improved. Or you could invest in Microsoft’s productivity suite. It works just like a whip, only with fewer lawsuits. Our DM pack featured a real whip and was mailed to IT and business decision makers.

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Creative Archive

The Breast Cancer Research Trust

The Breast Cancer Research Trust

The Breast Cancer Research Trust

Find a cure for breast cancer

The Breast Cancer Research Trust has one focus: find a cure for breast cancer. It’s one of the leading killers of New Zealand women, so curing it would help huge numbers of women live longer. This TV spot tells that story, by showing a woman dying exactly as all women should: old.

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Creative Archive

Skydiving Sheep

budget

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Budget

Skydiving sheep

You can do anything with the radio medium, so why not sky diving sheep? In this ad listeners were told of the problem Budget faced: put an expensive ad on TV, or use the money to give New Zealanders a great deal. Budget put the people first, leaving them no choice but to play this pricey TV ad on the radio…

 

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Creative Archive

Arnotts’ Farmbake Time Capsules

arnotts farmbake

Arnotts

Arnotts’ Farmbake time capsules

20-odd years ago, Farmbake brought out its first TV ad around the the thought: the taste of home. We’ve just made the second ad in the series, showing how for many of us, every bite of a Farmbake biscuit brings back all sorts of memories. Our 30-second spot features a sinking boat, a cross-dressing Ken doll and more warmth than an electric blanket on “3”.

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the people

Jon Ramage

CEO

His Agency career began with Ogilvy & Mather firstly in Direct then into Advertising. After five years, he joined Colenso working as Group Account Director then General Manager for nine years before joining Y&R.

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the people

Barry Williamson

Media Director

MEC

A 40-odd year ‘young’ veteran in the communications industry, Barry has specialized in strategic media planning throughout most of his career, but has had considerable experience as Group Account Director on brands such as Air NZ, Coca-Cola, Nestle, Gillette, Energizer and Heineken.

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the people

Grant Maxwell

 

General Manager /Media Director

Wellington

Grant Maxwell is responsible for the day to day running of the Wellington operation, together with Jason Wells. He also carries the dual role as director of MEC’s Wellington operation.

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Creative Archive

V8 Juice

V8 Juice

Arnotts

V8 Juice

V8 is known for vegetable juice, but now there is a new fruit and veg combination that tastes delicious and has a serving of each in every glass. We needed to raise awareness of this to the target market.

We developed a full page ad featuring a young woman cramming a carrot and an apple into her mouth at the same time - now there’s an easy way to fit them in.

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