Creative Archive

Arnotts’ Farmbake Time Capsules

arnotts farmbake

Arnotts

Arnotts’ Farmbake time capsules

20-odd years ago, Farmbake brought out its first TV ad around the the thought: the taste of home. We’ve just made the second ad in the series, showing how for many of us, every bite of a Farmbake biscuit brings back all sorts of memories. Our 30-second spot features a sinking boat, a cross-dressing Ken doll and more warmth than an electric blanket on “3”.

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the people

Jon Ramage

CEO

His Agency career began with Ogilvy & Mather firstly in Direct then into Advertising. After five years, he joined Colenso working as Group Account Director then General Manager for nine years before joining Y&R.

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the people

Vaughn Davis

Creative

Director

Vaughn signed on at Y&R as a writer in 2000. For most of the time since, his focus has been on retail and response-driven advertising that builds brands.

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