Campaign Snapshot

Auckland Energy Consumer Trust

Auckland Energy Consumer Trust

Auckland Energy Consumer Trust

Auckland Energy Consumer Trust’s upcoming dividend payout

We needed to advertise the Auckland Energy Consumer Trust’s upcoming dividend payout but didn’t know how much it would be. Bus backs were a great medium but most have annoying cutouts for digital route numbers. Put the two together and you get this: an ever-changing busback that neatly brings the mystery about the exact payout amount to life.

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Campaign Snapshot

Microsoft Anti-Virus Direct Mail

Microsoft Anti-Virus Direct Mail

Microsoft

Microsoft Anti-Virus Direct Mail

Viruses are nasty buggers. So to let IT Managers know that Microsoft’s new Windows Server packs some serious security, we sent them a pack spelling out the future for viruses using live bacteria – a world first for direct mail. Over three days, bacteria grew to form the word “Zero”, pointing people to the website for the full story.

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