
Liquorland
Liquorland and Arbuckles win big in Vegas
Meanwhile, on the other side of the world, as the Y&R and Microsoft teams finally made it to bed, Y&R work was again in the spotlight at the 2009 Retail Advertising Conference in Las Vegas. The RAC is the biggest retail advertising event in the USA and its highlight is the announcement of the year’s “RACie” winners, for outstanding retail advertising.
Y&R won the only Gold awarded in the International category for its Liquorland “Winepatch” press ad, along with a Bronze for Arbuckles “Sheet Escape.”