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Breast Cancer Research Trust

Breast Cancer Research Trust ad wins Cannes Gold

Winning a Lion at the Cannes Advertising Festival is one of the highest accolades an ad can receive, and this June saw Y&R Auckland take home the ultimate: a Gold one.

Our Breast Cancer Research Trust spot was the only New Zealand ad to win a Lion in the TV category, and one of only two Gold Lions awarded to Australasian ads. Cannes judge Steve Back commented, “Out of the all the public service category it touched the most people.”

Campbell’s

Real Stock Chicken

Campbell’s Real Stock contains 100% natural ingredients, so we created a print campaign where each carton looks just like their natural flavour. Who knew a box could look like a chicken?

Kicking it - The Homeless World Cup (AdShel)

The Human Rights Film Festival 09

The Human Rights Film Festival is in its fourth year and needs to attract a new audience to grow. We focused on the film ‘Kicking It – The Homeless World Cup’. Its football theme would interest all kinds, not just typical festival-goers.
Our campaign brought the film of the Homeless World Cup to life.