Effective advertising in the spotlight:

5 Effies finalists for Y&R

Y&R clients Arnott’s, New Zealand Elections and Power Savers are in line for advertising effectiveness awards at the upcoming Effies. Between them, they’ve got five finalists, placing Y&R squarely in the top half of the finalists table, and guaranteeing an interesting night at the Effies on 8 October. For Y&R CEO Jon Ramage and CD Vaughn Davis the announcement, which comes close on the heels of a Cannes Gold Lion for the Breast Cancer Research Trust, is welcome recognition of three of the hardest-working campaigns the agency has recently produced. “Creative awards like the Gold Lion are great, but what makes the Effies special is their rigour: you just can’t hide poor results behind a pretty ad. So anything that makes it this far is well worth celebrating.” Stand by for more celebrations on the 8th!