Case studies – Grow Wellington

There’s some remarkable innovations being created in Wellington, these ads were created to show our little city is influencing the world.


Case Studies

Case Studies

Bright Ideas Challenge – Grow Wellington

Everybody has an idea for a great business – this campaign was designed to find the ones that investors would be keen to get behind. Grow Wellington received almost 1000 entries from the public in response to this campaign.

Grow Wellington

Rock the Nation sponsorship – Colgate

A TV show counts down NZ’s best sporting moments. Colgate’s sponsorship drives Kiwis to their Facebook page to vote in online polls about the accuracy of the countdown and win great prizes.


Colgate

Colgate

10 second billboards that merge sport and brushing your teeth – a first for advertising as far as we’re aware!

Colgate

 

Love your clothes videos – Cold Power

Instructional videos on how to keep your clothes in tip top condition. Unfortunately our presenter found a mark on his shirt, and had to take his shirt off. How unfortunate!

Watch the video

Coldpower

Coldpower

Tuatara beer and shoe matching

Everyone knows the benefits of matching fine beer with fine food – but for the launch of Tobe shoe’s new range we went further and found the perfect match of footwear and beer.


Tuatara Beer

Ministry of Consumer Affairs – Merv and Lewis

A series of friendly information videos educating consumers on how to protect their rights. Starring a very Kiwi duck and sheep duo.

View online here: Consumer Affairs NZ YouTube Channel

Merv the Sheep

Merv the Sheep and Lewis the Duck

Up Close with the Silver Ferns

It’s every fan’s dream to be part of the action. So in support of the 2011 International Test Series and World Champs in Singapore we produced a campaign that invited fans to ‘Get in the Game’.

At the heart of the campaign the striking 360 degree Silver Ferns’ team photo took fans onto the court and amongst the action. Combined with press ads, video blogs, and web downloads, we gave supporters a totally new perspective on all their favourite players, both on and off the court – while making the game cool, dynamic, unmissable.

silverferns

Magazine Publishers Association

Using stylish and glamorous talent juxtaposed with everyday items, our campaign for the Magazine Publishers Association shows how magazines can add valuable attributes to the brands that utilise them. And the ads look damn sexy too.

Magazine Campaign

Magazine Campaign

 

Nigel Hammersley

Digital Director

VML

Having worked in digital and new media for over 15 years, Nigel gained experience in both the UK and NZ working in various digital roles, including more recently head of digital for agencies Clemenger BBDO, AIM Proximity and Sugar Advertising.

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Janisa Parag

Planning Director

Janisa grew up in Wellington, graduating from Victoria University.  She embarked on honing her commercial skills through roles at Coopers and Lybrand, FR Partners, and Transpower followed by 2 years at The Reserve Bank of New Zealand.  This is all before a six year tour of duty at Telecom New Zealand working across roles within the Consumer Marketing team, covering Mobile, Landline and Broadband products.

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