Y&R appointed to Cigna Insurance in New Zealand

September 2011

Y&R has been awarded the full creative, direct and media relationshipInsurance in New Zealand.“Cigna has some big plans for growth in the New Zealand market, so the time wasright to consolidate our agency relationships across the board”Cigna’s National Marketing Manager.In April, after a competitive pitch, Y&R was appointedproject with Cigna. The subsequenttender.“Y&R have demonstrated a thoroughand we are looking forward to seeing thatcommunications” Tohill said.Grant Maxwell, General Manager at Y&R said “Naturally we’re delighted to havewider relationship with Cigna. They have some pretty big aspirations for theirbrand in this market and abroad, so we can’t wait to take tY&R’s sister agency MEC will be handling channel strategy and implementationThe relationship starts from late October.