Y&R Wins HRV Account

30 November 2011

Y&R announced today that after a competitive tender process it has won the total HRV business including strategy, creative, media, digital, and direct.

“We’re stoked to be working with the team at HRV. They have a fantastic product with substantial growth opportunity” said Jon Ramage, Y&R CEO.

“This is a great win for our team and shows the value of our new talent across the board in creative, planning and digital,” Ramage added.

HRV will use MEC, Y&R’s independent media arm for all channel strategy, planning and buying.

“We chose Y&R because we wanted a partner that had the necessary range of skills and expertise to help drive the business to the next level. We have a number of very exciting initiatives planned in the coming months and Y&R will play a crucial role in bringing them to market,” said Justin Boyes, GM Marketing, HRV.

“We are New Zealand’s leading healthy home solutions company with over 110,000 homes having an HRV system installed. While home ventilation is only a young industry, it is quickly becoming recognised as an essential addition to the New Zealand home. An HRV system is an absolute must for any family that experiences condensation, asthma and allergies or the usual host of air quality issues associated with New Zealand’s temperate and variable climate,” Boyes added.

About HRV

HRV was founded in 2004 by two local entrepreneurs who remain shareholders today. HRV is the market leader in ventilation services with over 110,000 customers, a milestone achieved at December 2010. HRV is a proud company employing and contracting over 400 people, that is active in its communities in NZ including the HRV Cup national 20/20 cricket competition and co-national sponsorship of Asthma Day in NZ.

Ocean Design and Y&R appointed by ACC

November 2011

A partnership between Y&R and Ocean Design has been appointed by ACC.

The pair tendered jointly for brand, advertising and direct elements in the recent ACC Marketing Communications RFP process, having successfully implemented a number of campaigns together in recent years, from both public and private sectors.

The appointment gives Y&R and Ocean lead status on the ACC brand strategy. They are one of four suppliers that have been appointed onto a panel to meet ACC’s communications and marketing needs.

Donna Baker, Head of Communications for ACC said of the partnership “It was their combined experience in both government and insurance categories that appealed to us, as well as their understanding of our brand research”.

Blair Mainwaring, Managing Director of Ocean, and Grant Maxwell, Y&R’s General Manager are looking forward to the opportunity. “We’ve been working together on projects for a few years now with good success so we’re keen to apply the partnership to ACC” said Mainwaring. Maxwell added “We’re nicely complementary in offer, but have very similar cultures, so it’s a pretty compelling team, really”.

The contract commenced this month for a minimum three years.

Barry the Mouse is back! To launch new Lunch Slices from Vita-Weat, we re-introduced the Vita-Weat mouse that consumers know and love. The key message to get across was that Lunch Slices are BIG, substantial, and worth making room for, so we used Barry and his love of our crackers to tell the story in a charming, entertaining way.

Schick wanted to grow engagement as a partner of Movember. The solution, a new Manscaping game was launched on their Facebook page that generated over 160 creations in the first day.

Life is good here in NZ and to help celebrate that, we launched the LG ‘Life’s Good’ Project on Facebook, an app based competition which encourages fans to upload their ‘Life’s Good’ moments by using text, pic or video. The best moments will win some amazing LG prizes. Go to LG NZ on Facebook to upload yours. Life’s Good with LG!