Resene wanted a fun way to engage with people over the Christmas period. The Resene Christmas Paintball game allows people to get rid of some of the Christmas stress, while previewing Resene colours in and interesting and interactive way.

Play the game

Y&R Wins LG Creative & Media

1 December 2011

Y&R announced today that it has won a large proportion of LG Electronics business including strategy, creative, media, digital, social, and sponsorship.

“This is a fantastic win for the team.  LG have amazing products, an aggressive growth focus and lots of neat stuff in the pipeline”, said Jon Ramage, Y&R CEO.

“LG are serious about winning in every category – mobile, home appliances, and home entertainment, and we’re serious about helping them”, added Jon.

LG will use MEC, Y&R’s independent media arm for all channel strategy, planning and buying.

“We chose Y&R and MEC because we wanted a great integrated partner with complete skills and talent across the board”, said Richard Bryant, National Marketing Manager, LG Electronics.

“We have a renewed focus on our brand with the new Life’s Good campaign being just the start.  Y&R will help us ensure New Zealander’s know the innovative products we offer and how they can enhance their kiwi lifestyle”, he added.

The new Y&R and LG partnership is effective immediately.