RSVP success for Microsoft

Y&Rs “Virus” campaign for Windows Server 2008 won a Gold Award in the Sales Generation category at the 2008 RSVP Awards. “Blender,” for the same client, collected Silver in the same category.

“Sales Generation is hard-core RSVP, so to collect in this category is brilliant recognition for these two campaigns. These jobs earned big bucks for our clients while turning a lot of heads creatively – you can’t ask for more than that,” said Y&R CD Vaughn Davis.

Microsoft Virus shines in Craft categories

As well as its Sales Generation Gold, Virus collected no fewer than three Runner Up positions in the RSVP Craft Awards, for Best Overall Creative, Most Innovative Campaign and Best Use of Mail. (The campaign is also a finalist at Axis and the upcoming Caples Awards.)