LIQUORLAND

Aussie Reds

With the dust storm over Sydney making headlines, Y&R seized an opportunity for Liquorland before it blew out. With a strong tailwind, we rustled up a banner campaign for New Zealand’s biggest online news site that put a positive spin on seeing Aussie red.

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Breast Cancer Research Trust

Breast Cancer Research Trust ad wins Cannes Gold

Winning a Lion at the Cannes Advertising Festival is one of the highest accolades an ad can receive, and this June saw Y&R Auckland take home the ultimate: a Gold one.

Our Breast Cancer Research Trust spot was the only New Zealand ad to win a Lion in the TV category, and one of only two Gold Lions awarded to Australasian ads. Cannes judge Steve Back commented, “Out of the all the public service category it touched the most people.”

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BNZ

BNZ Piggies back on top!

Just weeks after their return to the screen, the BNZ Piggy Banks are once again kiwis’ favourite New Zealand TV ad, as voted by 1000 people surveyed in the July issue of AdMedia Magazine.

The 60 second spot was written by Y&R Auckland team Cory Bellringer and Matt Sellars and directed by Curious Films’ Josh Frizzell. Set to Tiki Taane’s “Always on my mind”, it shows a family – and their personalised piggy banks – coming together for a family birthday.

“Family Gathering” is joined on air by “Jetpack” – a 30 second ad for BNZ’s new Flexi Debit Visa, and both campaigns feature big online and out of home components.