Gold medal winning ad.

This press ad ran the day of the Commonwealth Games netball final, where the Silver Ferns were taking on the Australian Diamonds for the gold medal. Clearly it worked.

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Jenny Craig is bringing back Buck.

Former All Black Captain Buck Shelford features in the latest Jenny Craig campaign where he’s on a journey to lose 20kg’s.

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Only Aucklanders get it

Each year AECT (Auckland Energy Consumer Trust) remind people to look out for the dividend arriving in their letterbox – but only people in the Trust District in the Auckland area. It’s one of the many interesting quirks about being an Jafa.

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Roost revamp

The challenge Roost was facing was low awareness against larger competitors and the fact more people are going directly to their bank for a mortgage. The new look Roost re-educates consumers about the benefits of using a Roost mortgage broker and how Roost can help.

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Look after yourself. Look after others.

Ministry of Health needed to get some messages out to the people of Christchurch quickly. Radio was on air in two days, press in three and Tv in seven.

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Campbell’s Real Stock

In order to increase the average weight of purchase of Campbell’s Real Stock, we needed to get into consumers repertoire of recipes.

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Live@edu

Old School Advertising

To get school Principals’ attention about Microsoft’s inter-school communication for the 21st century, we communicated to them in an “Old School” way.

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Breast Cancer Research Trust

Breast Cancer Research Trust ad wins Cannes Gold

Winning a Lion at the Cannes Advertising Festival is one of the highest accolades an ad can receive, and this June saw Y&R Auckland take home the ultimate: a Gold one.

Our Breast Cancer Research Trust spot was the only New Zealand ad to win a Lion in the TV category, and one of only two Gold Lions awarded to Australasian ads. Cannes judge Steve Back commented, “Out of the all the public service category it touched the most people.”

Campbell’s

Real Stock Chicken

Campbell’s Real Stock contains 100% natural ingredients, so we created a print campaign where each carton looks just like their natural flavour. Who knew a box could look like a chicken?

Kicking it – The Homeless World Cup (AdShel)

The Human Rights Film Festival 09

The Human Rights Film Festival is in its fourth year and needs to attract a new audience to grow. We focused on the film ‘Kicking It – The Homeless World Cup’. Its football theme would interest all kinds, not just typical festival-goers.
Our campaign brought the film of the Homeless World Cup to life.

Microsoft

Microsoft Concrete Envelope

We wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So we showed them what that felt like by putting our letter in a concrete envelope, complete with a hammer to smash it open.

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ARNOTT’S

Arnott’s Sweet Surrender

A lot goes into making new Tim Tam Sweet Surrender from Arnott’s, but it’s not the kind of recipe you might have expected. As you can see, a lot also went into making this stunning tvc.

Microsoft

RSVP success for Microsoft

Y&Rs “Virus” campaign for Windows Server 2008 won a Gold Award in the Sales Generation category at the 2008 RSVP Awards. “Blender,” for the same client, collected Silver in the same category.

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42BELOW

Win a trip to 42 of the best bars in the world

With any competition there are losers, heaps of them. Will that stop people entering? Probably not.

Microsoft

Windows Essential Server Solutions

Microsoft’s new Windows Essential Server Solutions make IT simple. So simple in fact, that IT guys won’t know what to do with themselves. This print ad shows just what they could get up to.