BNZ
BNZ Piggies back on top!
Just weeks after their return to the screen, the BNZ Piggy Banks are once again kiwis’ favourite New Zealand TV ad, as voted by 1000 people surveyed in the July issue of AdMedia Magazine.
The 60 second spot was written by Y&R Auckland team Cory Bellringer and Matt Sellars and directed by Curious Films’ Josh Frizzell. Set to Tiki Taane’s “Always on my mind”, it shows a family – and their personalised piggy banks – coming together for a family birthday.
“Family Gathering” is joined on air by “Jetpack” – a 30 second ad for BNZ’s new Flexi Debit Visa, and both campaigns feature big online and out of home components.