Microsoft
To demonstrate the importance of quick and clear business communication to IT managers, we sent them something tasty, donuts.
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Trade Me
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Talking about our Online Trade Me Jobs series. Click here to see the website.
Microsoft
Looking to make your business more productive? Well you COULD take a leaf from the Royal Navy, circa 1850, and whip them until morale improved. Or you could invest in Microsoft’s productivity suite. It works just like a whip, only with fewer lawsuits. Our DM pack featured a real whip and was mailed to IT and business decision makers.
The Breast Cancer Research Trust
The Breast Cancer Research Trust has one focus: find a cure for breast cancer. It’s one of the leading killers of New Zealand women, so curing it would help huge numbers of women live longer. This TV spot tells that story, by showing a woman dying exactly as all women should: old.
Skydiving Sheep
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You can do anything with the radio medium, so why not sky diving sheep? In this ad listeners were told of the problem Budget faced: put an expensive ad on TV, or use the money to give New Zealanders a great deal. Budget put the people first, leaving them no choice but to play this pricey TV ad on the radio…
Arnotts’ Farmbake Time Capsules
20-odd years ago, Farmbake brought out its first TV ad around the the thought: the taste of home. We’ve just made the second ad in the series, showing how for many of us, every bite of a Farmbake biscuit brings back all sorts of memories. Our 30-second spot features a sinking boat, a cross-dressing Ken doll and more warmth than an electric blanket on “3”.
V8 Juice
V8 is known for vegetable juice, but now there is a new fruit and veg combination that tastes delicious and has a serving of each in every glass. We needed to raise awareness of this to the target market.
We developed a full page ad featuring a young woman cramming a carrot and an apple into her mouth at the same time - now there’s an easy way to fit them in.
Power to The People
The AECT exists to make sure its beneficiaries – Aucklanders with power accounts, basically – get the benefit of its 75.1% share in Vector Ltd. To remind people know what the AECT means to them we developed a new positioning for the 2007 campaign based around the idea “the power’s in your hands”.
Bold, clear press ads, bus backs and leaflets got the message out there, along with a radio campaign and even people on the street handing out Jaffas – and reminding people why it’s good to be one, thanks to this year’s $320 AECT dividend payment.
WEIRD WORLD OF SPORT
SPARC knew that for no matter what they tried, some people were never going to be into organised sport. So this campaign invited them to invent a sport of their own, automatically become world champion, then send in a clip of themselves playing it for a chance to win a world trip. From flaming swingball (as in, actually on fire) to flax jumping, the results were spectacular.
Telecom
Traditionally, call centres track sales targets with barometer-shaped posters which someone from marketing comes down and colours in with a pen when they remember to. We didn’t want to take the traditional route for Telecom, so we built them a bunch of fish tanks. Empty fish tanks. All the call centre teams have to do to fill them with increasingly spectacular tropical fish is hit those sales targets! As each sales goal gets close, everyone gets an email describing the next species of fish and telling them what they need to do to get it.
Postie +
Postie+ is one of New Zealand’s best-loved retailers and is especially popular with older, middle-New Zealand customers. That doesn’t mean their lingerie ads can’t be hotter than a vinyl car seat in summer though.
Orb
Mobile and business comms retailer Orb Communications is big on small business. This campaign of animated TV ads shows what they mean by that, and makes the Orb brand look a whole lot bigger in the process.
Watersafe
Don’t leave common sense behind when you’re around water. This simple message was dramatically brought to life in an arresting series of press ads starring two of the cutest little brains you’ll ever see.
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