Y&R New Zealand » Creative Archive

Microsoft

admin — Thu, 10 Mar 2011 03:54:27 +0000

the importance of clear business communication To demonstrate the importance of quick and clear business communication to IT managers, we sent them something tasty, donuts. the importance of clear business communication To demonstrate the importance of quick and clear business communication to IT managers, we sent them something tasty, donuts. But if they didn’t let [...]

Trade Me

admin — Thu, 08 Jul 2010 01:06:49 +0000

On the Job Talking about our Online Trade Me Jobs series. Click here to see the website.

Microsoft

admin — Tue, 25 Dec 2007 03:36:54 +0000

Microsoft Microsoft Business Productivity Looking to make your business more productive? Well you COULD take a leaf from the Royal Navy, circa 1850, and whip them until morale improved. Or you could invest in Microsoft’s productivity suite. It works just like a whip, only with fewer lawsuits. Our DM pack featured a real whip and [...]

The Breast Cancer Research Trust

admin — Thu, 20 Dec 2007 03:52:47 +0000

The Breast Cancer Research Trust Find a cure for breast cancer The Breast Cancer Research Trust has one focus: find a cure for breast cancer. It’s one of the leading killers of New Zealand women, so curing it would help huge numbers of women live longer. This TV spot tells that story, by showing a [...]

Skydiving Sheep

admin — Thu, 20 Dec 2007 03:06:50 +0000

Click ‘play’ to listen Budget Skydiving sheep You can do anything with the radio medium, so why not sky diving sheep? In this ad listeners were told of the problem Budget faced: put an expensive ad on TV, or use the money to give New Zealanders a great deal. Budget put the people first, leaving [...]

Arnotts’ Farmbake Time Capsules

admin — Wed, 19 Dec 2007 03:49:02 +0000

Arnotts Arnotts’ Farmbake time capsules 20-odd years ago, Farmbake brought out its first TV ad around the the thought: the taste of home. We’ve just made the second ad in the series, showing how for many of us, every bite of a Farmbake biscuit brings back all sorts of memories. Our 30-second spot features a [...]

V8 Juice

admin — Sun, 09 Dec 2007 02:31:58 +0000

Arnotts V8 Juice V8 is known for vegetable juice, but now there is a new fruit and veg combination that tastes delicious and has a serving of each in every glass. We needed to raise awareness of this to the target market. We developed a full page ad featuring a young woman cramming a carrot [...]

Power to The People

admin — Thu, 04 Oct 2007 01:02:32 +0000

Power to The People giving meaning to the Auckland Energy Consumer Trust The AECT exists to make sure its beneficiaries – Aucklanders with power accounts, basically – get the benefit of its 75.1% share in Vector Ltd. To remind people know what the AECT means to them we developed a new positioning for the 2007 [...]

WEIRD WORLD OF SPORT

admin — Mon, 17 Sep 2007 06:42:36 +0000

SPARC WEIRD WORLD OF SPORT SPARC knew that for no matter what they tried, some people were never going to be into organised sport. So this campaign invited them to invent a sport of their own, automatically become world champion, then send in a clip of themselves playing it for [...]

Telecom

admin — Mon, 17 Sep 2007 05:19:33 +0000

Telecom Telecom call centre goes after the big fish Traditionally, call centres track sales targets with barometer-shaped posters which someone from marketing comes down and colours in with a pen when they remember to. We didn’t want to take the traditional route for Telecom, so we built them a bunch of fish tanks. Empty fish [...]