Resene
Y&R NZ’s First iPhone App
Y&R Wellington has launched Resene ColourMatch, a free iPhone application for the New Zealand and Australian market. The playful App uses pictures from your phone to match colours in the image with Resene paint colours. Since April, over 17,900 kiwis and 2,000 Australians have downloaded this fun little App.
Metservice
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Metservice campaign
Two pieces from Y&R Wellington’s recent Metservice campaign have caught the judges’ eyes. ‘You can’t change the weather‘ web banners have won the IAB March Bolly Award and the ‘Even windy days can be magic’ billboard is an outdoor finalist for the 2010 New York Festival.
Fairfax Media Network
Fairfax Media Network
Using heroes within the media industry was an effective and visually strong way to show that Fairfax Media Network can be a media department’s powerful ally helping create successful and innovative media strategies for clients. The Arm Yourself campaign showcased various media heroes from different heroic times.
Vector. Fibre to the door.
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Vector
Fibre to the door
Slow Internet sucks. So this ad for Vector Ltd demonstrates that, by showing a world where people get their water not through pipes, but through straws. The ad points to a website, where people can read more about Vector’s bid to roll fibre optic to the door of every home and business in Auckland.
Y&R collected four effies
Effective advertising pays off for Y&R New Zealand clients
It’s always a bit of a gamble, inviting clients to awards evenings when you don’t know you’ve won. But we always enjoy a night out with our friends from Elections NZ and Arnott’s, so we threw caution to the wind, ironed our good shirts and bowled along to the EFFIEs last night anyway.
Effective advertising in the spotlight: 5 Effies finalists for Y&R
Effective advertising in the spotlight:
5 Effies finalists for Y&R
Y&R clients Arnott’s, New Zealand Elections and Power Savers are in line for advertising effectiveness awards at the upcoming Effies. Between them, they’ve got five finalists, placing Y&R squarely in the top half of the finalists table, and guaranteeing an interesting night at the Effies on 8 October. For Y&R CEO Jon Ramage and CD Vaughn Davis the announcement, which comes close on the heels of a Cannes Gold Lion for the Breast Cancer Research Trust, is welcome recognition of three of the hardest-working campaigns the agency has recently produced. “Creative awards like the Gold Lion are great, but what makes the Effies special is their rigour: you just can’t hide poor results behind a pretty ad. So anything that makes it this far is well worth celebrating.” Stand by for more celebrations on the 8th!
The gift that keeps on growing.
The gift that keeps on growing
We put a lot of thought into last year’s Christmas present. Our creative and interactive teams designed and built an online pohutukawa, “kiwi Christmas tree”, and invited staff and clients to add their own Christmas thought in the shape of a pohutukawa flower. It started out just leaves and a few kererū, but sure enough by the time everyone added their own, our tree was blooming with festive red thoughts. A great way to end 2008 we think. So thanks to everyone involved in proving that sometimes it really is the thought that counts.
