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	<title>Y&#38;R New Zealand</title>
	<link>http://www.yr.co.nz</link>
	<description>Leading Advertising Agency in New Zealand</description>
	<lastBuildDate>Sun, 07 Mar 2010 23:38:12 +0000</lastBuildDate>
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		<title>Vector. Fibre to the door.</title>
		<description><![CDATA[





Vector
Fibre to the door
Slow Internet sucks. So this ad for Vector Ltd demonstrates that, by showing a world where people get their water not through pipes, but through straws. The ad points to a website,  where people can read more about Vector’s bid to roll fibre optic to the door of every home and [...]]]></description>
		<link>http://www.yr.co.nz/update/91/</link>
			</item>
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		<title>Blow on this. February’s radio ad of the month</title>
		<description><![CDATA[
Blow on this. February’s radio ad of the month
Burger King’s Flaming Great Value range costs about the same as a pie, but tastes a hell-of-a-lot better. To let everyone know, we mimicked the recent youtube sensation “Blow on the pie”.

]]></description>
		<link>http://www.yr.co.nz/update/blow-on-this-february%e2%80%99s-radio-ad-of-the-month/</link>
			</item>
	<item>
		<title>Missed Dinner. December/January’s radio ad of the month</title>
		<description><![CDATA[
Missed Dinner. December/January’s radio ad of the month
In this Orca winning radio ad an epic all-nighter on the town out ends with the realisation that a major disaster has gone unnoticed – our hero was so bombed he missed his dinner.

]]></description>
		<link>http://www.yr.co.nz/update/missed-dinner-decemberjanuary%e2%80%99s-radio-ad-of-the-month/</link>
			</item>
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		<title>Burger King K.O. ad takes out NAB Ad of the Month title</title>
		<description><![CDATA[
Burger King K.O. ad takes out NAB Ad of the Month title
1 minute after David Tua knocked out Shane Cameron in New Zealand’s high-profile boxing fight, Tua said – “I’m going to go to Burger King.” 1 day after the fight, we placed this ad in the newspaper. Now it’s taken out the NAB Ad [...]]]></description>
		<link>http://www.yr.co.nz/update/another-big-win-for-microsoft-virus-campaign/</link>
			</item>
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		<title>Y&#038;R collected four effies</title>
		<description><![CDATA[
Effective advertising pays off for Y&#38;R New Zealand clients
It’s always a bit of a gamble, inviting clients to awards evenings when you don’t know you’ve won. But we always enjoy a night out with our friends from Elections NZ and Arnott’s, so we threw caution to the wind, ironed our good shirts and bowled along [...]]]></description>
		<link>http://www.yr.co.nz/update/yr-scores-four-effies/</link>
			</item>
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		<title>The perfect storm for Liquorland</title>
		<description><![CDATA[
LIQUORLAND
Aussie Reds
With the dust storm over Sydney making headlines, Y&#38;R seized an opportunity for Liquorland before it blew out. With a strong tailwind, we rustled up a banner campaign for New Zealand’s biggest online news site that put a positive spin on seeing Aussie red.
]]></description>
		<link>http://www.yr.co.nz/campaign-snapshot/the-perfect-storm-for-liquorland/</link>
			</item>
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		<title>Effective advertising in the spotlight: 5 Effies finalists for Y&#038;R</title>
		<description><![CDATA[
Effective advertising in the spotlight:
5 Effies finalists for Y&#38;R
Y&#38;R clients Arnott’s, New Zealand Elections and Power Savers are in line for advertising effectiveness awards at the upcoming Effies. Between them, they’ve got five finalists, placing Y&#38;R squarely in the top half of the finalists table, and guaranteeing an interesting night at the Effies on 8 [...]]]></description>
		<link>http://www.yr.co.nz/update/effective-advertising-in-the-spotlight-5-effies-finalists-for-yr/</link>
			</item>
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		<title>Breast Cancer Research Trust ad wins Cannes Gold</title>
		<description><![CDATA[





Breast Cancer Research Trust
Breast Cancer Research Trust ad wins Cannes Gold
Winning a Lion at the Cannes Advertising Festival is one of the highest accolades an ad can receive, and this June saw Y&#38;R Auckland take home the ultimate: a Gold one.
Our Breast Cancer Research Trust spot was the only New Zealand ad to win a [...]]]></description>
		<link>http://www.yr.co.nz/campaign-snapshot/breast-cancer-research-trust-ad-wins-cannes-gold/</link>
			</item>
	<item>
		<title>BNZ Piggies back on top!</title>
		<description><![CDATA[





BNZ
BNZ Piggies back on top!
Just weeks after their return to the screen, the BNZ Piggy Banks are once again kiwis’ favourite New Zealand TV ad, as voted by 1000 people surveyed in the July issue of AdMedia Magazine.
The 60 second spot was written by Y&#38;R Auckland team Cory Bellringer and Matt Sellars and directed by [...]]]></description>
		<link>http://www.yr.co.nz/campaign-snapshot/bnz-piggies-back-on-top/</link>
			</item>
	<item>
		<title>Campbell’s Real Stock</title>
		<description><![CDATA[
Campbell&#8217;s
Real Stock Chicken
Campbell’s Real Stock contains 100% natural ingredients, so we created a print campaign where each carton looks just like their natural flavour. Who knew a box could look like a chicken?
]]></description>
		<link>http://www.yr.co.nz/campaign-snapshot/campbell%e2%80%99s-real-stock/</link>
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