Mediaedge:cia is one of the fastest growing media agencies in NZ with gross billings in excess of $70 million, ranking us 5^th in the marketplace. The NZ operation has 21 people across the Auckland and Wellington offices and is part of GroupM, the largest media holding company in the world. This means we have access to information sources from world markets and to the Navigator suite of proprietary media planning tools, which allow our people to do what we do best… develop consumer-driven insights about our client brands and services that enable clear media channel decisions to be taken that enable communications to actively engage the consumer. This was recognized at the 2006 CAANZ Media Awards with four awards for best use of Outdoor, Magazines, Mixed Media and Best Smart Media Idea.

Mediaedge:cia is well positioned in the NZ market, able to offer communications channel solutions as a part of a fully integrated agency function, as well as maintaining a growing direct media-only client base.

The agency subscribes to the complete range of media planning and buying tools in the NZ market… but we are very aware that the buying process is the last thing we do. All media agencies basically employ the same syndicated tools and all media agencies buy very well…. that’s a fundamental of the business. The Mediaedge:cia difference lies in…

• A genuine passion for the business.
• A hunger to go beyond the obvious solution and to question, interrogate and immerse ourselves, not just in the media issues, but across the client’s business. Media cannot operate in isolation.
• Enthusiasm and commitment to understanding our clients’ products and getting the thinking right up-front.
• Relationships, relationships, relationships… with our clients… with our media owner partners and just as importantly between ourselves. This is a relationship business and it is our people that make the difference… not the lowest cost per eyeball!

Mediaedge global website: www.mecglobal.com

Mediaedge Auckland Clients