Microsoft Rugby World Cup

Microsoft wanted to go beyond just calling themselves an Official Sponsor, so instead they decided to give Kiwi’s a once in a lifetime opportunity – the chance to enjoy the 2011 Rugby World Cup Final with 14 mates in the Microsoft Corporate Box, through a Facebook application and site.

Microsoft

Avis Brand ads

To help Avis stand out in a cluttered and price driven rental car market, we focused the core value which makes them unique – Customer Service. Real customer stories, were brought to life to show the Avis service promise in action.

We try harder
We try harder

MetService Summer Day Sweepstakes

People think they can pick the weather better than the weatherman – so we’re challenging them to do just that. We created the Summer’s Day Sweepstakes with loads of awesome prizes up for grabs. For 6 weeks contestants would have to choose the temperature for different cities in New Zealand and the closest guesses would win! It kept people coming back to the MetService site.

Metservice

Colgate Tooth Fairy app

A fun new iPhone and Android app that helps keep kids entertained as they brush their teeth. Plus great in depth information and advice on dental health.

Download from iTunes.

Download from Android Market.

Colgate

Ski bunny

To promote new AirNZ Queenstown getaways in a fun way we created a racy animation showing how ski bunnies get help up the mountain.

Watch online

Video

Video

 

Icebreaker ‘Would You Believe’ campaign

Y&R Wellington has recently started helping Icebreaker to develop a new global campaign for their quality Merino outdoor gear.

Icebreaker

Icebreaker

Metservice billboards

Metservice wanted to remind people that all weather can be magic. These billboards were designed to demonstrate how any day can be wonderful if you plan with Metservice.

Metservice

Schick Hydro 5

With this campaign we set out to grow Schick’s loyal fan base by driving trial of the new Hydro 5 razor using a Facebook app, and then engaging with them to build an endearing brand personality.


Facebook application

Trade Me – On the Job Videos

TradeMe works harder to find kiwis jobs. This online mini series follows 4 people as they look for employment. Each webisode demonstrates the services TradeMe has to offer including useful tips for making a great impression with future employers.

View site

Trademe

Resene iPhone App

Resene wanted to create an app that would show off the broad Resene Paints colour range. Take a photo, tap the colour you like and find it’s paint match. Plus get $1 off any test pot you purchase.

Download from iTunes.

Resene

Colgate – Cartons for Schools Competition

A beautifully animated commercial for Colgate’s toothpaste carton competition. Great for the little ones.

Colgate
Colgate

Findsomeone (Trade Me) – Banner campaign

Findsomeone needed a flexible banner campaign. We found an easy way to add some cheeky charm to the brand.


Banner campaign

Banner Campaign

Ministry of Health Print Ads

The Christchurch earthquake requires a nuanced communications platform that helps support a devastated community and demonstrates genuine compassion. Celebrities from the region offer advice to different sectors of the community throughout this long-term campaign.


Print Ads

Case studies – Grow Wellington

There’s some remarkable innovations being created in Wellington, these ads were created to show our little city is influencing the world.


Case Studies

Case Studies

Bright Ideas Challenge – Grow Wellington

Everybody has an idea for a great business – this campaign was designed to find the ones that investors would be keen to get behind. Grow Wellington received almost 1000 entries from the public in response to this campaign.

Grow Wellington