Rock the Nation sponsorship – Colgate

A TV show counts down NZ’s best sporting moments. Colgate’s sponsorship drives Kiwis to their Facebook page to vote in online polls about the accuracy of the countdown and win great prizes.


Colgate

Colgate

10 second billboards that merge sport and brushing your teeth – a first for advertising as far as we’re aware!

Colgate

 

Love your clothes videos – Cold Power

Instructional videos on how to keep your clothes in tip top condition. Unfortunately our presenter found a mark on his shirt, and had to take his shirt off. How unfortunate!

Watch the video

Coldpower

Coldpower

Tuatara beer and shoe matching

Everyone knows the benefits of matching fine beer with fine food – but for the launch of Tobe shoe’s new range we went further and found the perfect match of footwear and beer.


Tuatara Beer

Ministry of Consumer Affairs – Merv and Lewis

A series of friendly information videos educating consumers on how to protect their rights. Starring a very Kiwi duck and sheep duo.

View online here: Consumer Affairs NZ YouTube Channel

Merv the Sheep

Merv the Sheep and Lewis the Duck

Up Close with the Silver Ferns

It’s every fan’s dream to be part of the action. So in support of the 2011 International Test Series and World Champs in Singapore we produced a campaign that invited fans to ‘Get in the Game’.

At the heart of the campaign the striking 360 degree Silver Ferns’ team photo took fans onto the court and amongst the action. Combined with press ads, video blogs, and web downloads, we gave supporters a totally new perspective on all their favourite players, both on and off the court – while making the game cool, dynamic, unmissable.

silverferns

Magazine Publishers Association

Using stylish and glamorous talent juxtaposed with everyday items, our campaign for the Magazine Publishers Association shows how magazines can add valuable attributes to the brands that utilise them. And the ads look damn sexy too.

Magazine Campaign

Magazine Campaign

 

Nigel Hammersley

Digital Director

VML

Having worked in digital and new media for over 15 years, Nigel gained experience in both the UK and NZ working in various digital roles, including more recently head of digital for agencies Clemenger BBDO, AIM Proximity and Sugar Advertising.

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Janisa Parag

Planning Director

Janisa grew up in Wellington, graduating from Victoria University.  She embarked on honing her commercial skills through roles at Coopers and Lybrand, FR Partners, and Transpower followed by 2 years at The Reserve Bank of New Zealand.  This is all before a six year tour of duty at Telecom New Zealand working across roles within the Consumer Marketing team, covering Mobile, Landline and Broadband products.

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Jason Wells

creative/ideas
Director

Y&R is delighted to announce the appointment of Jason Wells as its new National Creative/Ideas Director. This is a newly created role covering both Auckland and Wellington Y&R offices.

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Microsoft

the importance of clear business communication

To demonstrate the importance of quick and clear business communication to IT managers, we sent them something tasty, donuts.

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Christchurch Earthquake

Doing our bit

Our hearts and thoughts go out to the people, friends and family in Canterbury.

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Microsoft

Student Campaign

By creating a university club, The Broke Students Association ‘The BSA’, we were able to offer suggestions for living on a tight budget during your Uni days.

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jenny Craig

Buck is Back with Jenny Craig

Former All Black Captain Buck Shelford features in the latest Jenny Craig campaign where he’s reached his goal to lose 20kg’s.

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Vodka Cruiser

Live Like a Star with Vodka Cruiser

If you’re going to live like a star, you’ll have to act like one. So with our digital version of the Hollywood walk of fame, we gave Vodka Cruiser lovers the perfect opportunity to practice their autographs.

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Arnott’s Shapes Sensations

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Big impact on a small budget

Bringing to life the premium angle of Shapes Sensations – we animated the ribbon effect that ties together their existing range which allowed us to then introduce two new flavours. By doing this we created a longer lasting and visually inspiring impression of the range.