Microsoft
To get school Principals’ attention about Microsoft’s inter-school communication for the 21st century, we communicated to them in an “Old School” way.
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Trade Me
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Talking about our Online Trade Me Jobs series. Click here to see the website.
GROW
We care deeply about helping clients grow. Whatever it is they want to grow.
Sales, reputation, awareness, distribution, customers, profit, culture.
Every action, every insight, every idea is predicated on growth.
We use creativity as our most powerful tool to help clients grow.
We measure success by what we’ve grown.
Clients measure our success for them the same way.
You come to Y&R if you want to grow.
Not just for awards, not just for big brand ads, not just for disruption,
not just for the work.
You come quite simply because you want to grow.
Jon Ramage CEO
Resene
Y&R Wellington has launched Resene ColourMatch, a free iPhone application for the New Zealand and Australian market. The playful App uses pictures from your phone to match colours in the image with Resene paint colours. Since April, over 17,900 kiwis and 2,000 Australians have downloaded this fun little App.
Metservice
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Two pieces from Y&R Wellington’s recent Metservice campaign have caught the judges’ eyes. ‘You can’t change the weather‘ web banners have won the IAB March Bolly Award and the ‘Even windy days can be magic’ billboard is an outdoor finalist for the 2010 New York Festival.
Fairfax Media Network
Using heroes within the media industry was an effective and visually strong way to show that Fairfax Media Network can be a media department’s powerful ally helping create successful and innovative media strategies for clients. The Arm Yourself campaign showcased various media heroes from different heroic times.
Vector. Fibre to the door.
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Slow Internet sucks. So this ad for Vector Ltd demonstrates that, by showing a world where people get their water not through pipes, but through straws. The ad points to a website, where people can read more about Vector’s bid to roll fibre optic to the door of every home and business in Auckland.
Y&R collected four effies
It’s always a bit of a gamble, inviting clients to awards evenings when you don’t know you’ve won. But we always enjoy a night out with our friends from Elections NZ and Arnott’s, so we threw caution to the wind, ironed our good shirts and bowled along to the EFFIEs last night anyway.
Effective advertising in the spotlight: 5 Effies finalists for Y&R
Y&R clients Arnott’s, New Zealand Elections and Power Savers are in line for advertising effectiveness awards at the upcoming Effies. Between them, they’ve got five finalists, placing Y&R squarely in the top half of the finalists table, and guaranteeing an interesting night at the Effies on 8 October. For Y&R CEO Jon Ramage and CD Vaughn Davis the announcement, which comes close on the heels of a Cannes Gold Lion for the Breast Cancer Research Trust, is welcome recognition of three of the hardest-working campaigns the agency has recently produced. “Creative awards like the Gold Lion are great, but what makes the Effies special is their rigour: you just can’t hide poor results behind a pretty ad. So anything that makes it this far is well worth celebrating.” Stand by for more celebrations on the 8th!
Breast Cancer Research Trust ad wins Cannes Gold
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Winning a Lion at the Cannes Advertising Festival is one of the highest accolades an ad can receive, and this June saw Y&R Auckland take home the ultimate: a Gold one.
Our Breast Cancer Research Trust spot was the only New Zealand ad to win a Lion in the TV category, and one of only two Gold Lions awarded to Australasian ads. Cannes judge Steve Back commented, “Out of the all the public service category it touched the most people.”
Campbell’s Real Stock
Campbell’s Real Stock contains 100% natural ingredients, so we created a print campaign where each carton looks just like their natural flavour. Who knew a box could look like a chicken?
Human Rights Film Festival
The Human Rights Film Festival is in its fourth year and needs to attract a new audience to grow. We focused on the film ‘Kicking It – The Homeless World Cup’. Its football theme would interest all kinds, not just typical festival-goers.
Our campaign brought the film of the Homeless World Cup to life.
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