Metservice
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Metservice campaign
Two pieces from Y&R Wellington’s recent Metservice campaign have caught the judges’ eyes. ‘You can’t change the weather‘ web banners have won the IAB March Bolly Award and the ‘Even windy days can be magic’ billboard is an outdoor finalist for the 2010 New York Festival.
Fairfax Media Network
Fairfax Media Network
Using heroes within the media industry was an effective and visually strong way to show that Fairfax Media Network can be a media department’s powerful ally helping create successful and innovative media strategies for clients. The Arm Yourself campaign showcased various media heroes from different heroic times.
Vector. Fibre to the door.
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Vector
Fibre to the door
Slow Internet sucks. So this ad for Vector Ltd demonstrates that, by showing a world where people get their water not through pipes, but through straws. The ad points to a website, where people can read more about Vector’s bid to roll fibre optic to the door of every home and business in Auckland.
Y&R collected four effies
Effective advertising pays off for Y&R New Zealand clients
It’s always a bit of a gamble, inviting clients to awards evenings when you don’t know you’ve won. But we always enjoy a night out with our friends from Elections NZ and Arnott’s, so we threw caution to the wind, ironed our good shirts and bowled along to the EFFIEs last night anyway.
Effective advertising in the spotlight: 5 Effies finalists for Y&R
Effective advertising in the spotlight:
5 Effies finalists for Y&R
Y&R clients Arnott’s, New Zealand Elections and Power Savers are in line for advertising effectiveness awards at the upcoming Effies. Between them, they’ve got five finalists, placing Y&R squarely in the top half of the finalists table, and guaranteeing an interesting night at the Effies on 8 October. For Y&R CEO Jon Ramage and CD Vaughn Davis the announcement, which comes close on the heels of a Cannes Gold Lion for the Breast Cancer Research Trust, is welcome recognition of three of the hardest-working campaigns the agency has recently produced. “Creative awards like the Gold Lion are great, but what makes the Effies special is their rigour: you just can’t hide poor results behind a pretty ad. So anything that makes it this far is well worth celebrating.” Stand by for more celebrations on the 8th!
Breast Cancer Research Trust ad wins Cannes Gold
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Breast Cancer Research Trust
Breast Cancer Research Trust ad wins Cannes Gold
Winning a Lion at the Cannes Advertising Festival is one of the highest accolades an ad can receive, and this June saw Y&R Auckland take home the ultimate: a Gold one.
Our Breast Cancer Research Trust spot was the only New Zealand ad to win a Lion in the TV category, and one of only two Gold Lions awarded to Australasian ads. Cannes judge Steve Back commented, “Out of the all the public service category it touched the most people.”
Campbell’s Real Stock
Campbell’s
Real Stock Chicken
Campbell’s Real Stock contains 100% natural ingredients, so we created a print campaign where each carton looks just like their natural flavour. Who knew a box could look like a chicken?
Human Rights Film Festival
Kicking it – The Homeless World Cup (AdShel)
The Human Rights Film Festival 09
The Human Rights Film Festival is in its fourth year and needs to attract a new audience to grow. We focused on the film ‘Kicking It – The Homeless World Cup’. Its football theme would interest all kinds, not just typical festival-goers.
Our campaign brought the film of the Homeless World Cup to life.
Microsoft Concrete Envelope
Microsoft
Microsoft Concrete Envelope
We wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So we showed them what that felt like by putting our letter in a concrete envelope, complete with a hammer to smash it open.
Sweet Surrender
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ARNOTT’S
Arnott’s Sweet Surrender
A lot goes into making new Tim Tam Sweet Surrender from Arnott’s, but it’s not the kind of recipe you might have expected. As you can see, a lot also went into making this stunning tvc.
RSVP success for Microsoft
Microsoft
RSVP success for Microsoft
Y&Rs “Virus” campaign for Windows Server 2008 won a Gold Award in the Sales Generation category at the 2008 RSVP Awards. “Blender,” for the same client, collected Silver in the same category.
The gift that keeps on growing.
The gift that keeps on growing
We put a lot of thought into last year’s Christmas present. Our creative and interactive teams designed and built an online pohutukawa, “kiwi Christmas tree”, and invited staff and clients to add their own Christmas thought in the shape of a pohutukawa flower. It started out just leaves and a few kererū, but sure enough by the time everyone added their own, our tree was blooming with festive red thoughts. A great way to end 2008 we think. So thanks to everyone involved in proving that sometimes it really is the thought that counts.
