Autism NZ Appeal Week

Autism NZ came to Y&R Wellington with a problem. They needed corporate backing for their 2010 Appeal Week – but had no money for a campaign.

We asked around and got a few industry friends to donate some stuff to make an awesome marketing pack that we could offer a corporate company in return for buying naming rights to the Appeal Week. The Autism Appeal Week Pack was valued at over $250,000.

We then listed it on Trade Me. We had over 40,417 views and loads of questions from interested and ‘well wishing’ kiwis. Cookie Time won the bid at $52,000.