In a world full of can’ts, it’s nice to be a can.

All of the Vodka Cruiser flavours are now available in cans. Which is a refreshing change from the bottles that have been around for years.

To bring this wicked news to life we created a campaign that was all about a ‘Cruiser Can-do’ attitude, which consisted of print, online and radio. For the print we sourced UK’s Nikki Farquaharson, who was happy to do some awesome illustrations.

And for the radio Jackie Brown jumped on board with a slightly edgier message of “In a world full of can’ts, it’s nice to be a can”. Overall a fantastic result and fun, fresh campaign. Click the link to hear one of the radio ads.