Effective advertising pays off for Y&R New Zealand clients

It’s always a bit of a gamble, inviting clients to awards evenings when you don’t know you’ve won. But we always enjoy a night out with our friends from Elections NZ and Arnott’s, so we threw caution to the wind, ironed our good shirts and bowled along to the EFFIEs last night anyway.

And it paid off. By the end of the night we’d collected the biggest EFFIE haul any of us can remember, and seen three of the best campaigns we’d done recently receive the public recognition they deserve.

Elections NZ scooped Silver in the hardest category of all: sustained success. If the Orange Guy could have been there on the night we’re sure he would have been thrilled.

More success for animated characters in the single media category. Barry the Mouse now faces the challenge of how to get a Bronze EFFIE into his mousehole to go with his Vita Weat crackers.

And for getting New Zealand households to save an average of $35 worth of electricity during the power shortages of 2008, Y&R Wellington’s Power Savers campaign took home two Bronze EFFIEs; one in the return on investment category, the other in the consumer services category.

For Y&R creative director Vaughn Davis, this marked the perfect end to the awards season. “We’ve picked up for pure creativity at Cannes and Axis, direct response at the RSVPs, retail at the US Retail Awards and now FOUR awards for effectiveness at the EFFIEs. Something’s working!”